WEBVTT
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This program is designed to provide general information with regards
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to the subject matters covered. This information is given with
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the understanding that neither the hosts, guests, sponsors, or station
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are engaged in rendering any specific and personal medical, financial,
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legal counseling, professional service, or any advice. You should seek
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the services of competent professionals before applying or trying any
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suggested ideas.
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Hi, welcome to my show, The Sound of Goals. I'm
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excited that you're here and wherever you are right now.
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Presently we are live streaming on Monday, and if you
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are tuning in today, welcome. If you are listening in
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on a different day, welcome as well. If you've been here,
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you know if you are new.
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My show focuses on music, music advocacy, music teachers, music schools,
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music venues, musicians, music.
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Composers, and anything music related. It's so important as we're
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moving forward to continue to live out our passion as
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a musician. We want to be out there, we want
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to be playing, we want to earn an income from
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playing as well, and we want there's a lot of
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wants that we have and ultimately the passion for playing
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comes from the space within and before we even get
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started with the show, it is a Monday afternoon, and
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I want to welcome you to sit back and relax,
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no matter what kind of day you've had. I'm so
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glad that you're here, that you're joining me today and
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every week, I'm so excited to do this because I
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have connected with so many wonderful people, and I have
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so many wonderful guests, and every week it's someone so special,
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and today I'm excited to welcome here, miss Heidi Aderman. Heidi,
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please come out and join me because you and I
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have connected before and I love what you do.
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Well, thank you so much for having me on your show. Lisa.
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I'm so glad we got a chance to connect in
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social media lands and that brought us together here eventually.
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It did, it did, And I love social media for
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this instance, not instance, but this collaboration because social media,
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for some of us, there's that we love it or
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we don't, but there's so many networking opportunities. And Heidi,
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you reached out to me. You found me on LinkedIn,
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and I've met so many wonderful people on LinkedIn, especially
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business wise, and connections that have just created a snowball
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of opportunities and you, for one, You've introduced me to
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Music Legacy International, You've introduced me to your coaching program.
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You've You're such an amazing inspiration. And I really want
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to focus today and for all the musicians, everyone that's listening,
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whether you're playing music or not, you're still a human
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being and no matter where we go, what we do,
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we get to listen to music, we get to hear music,
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we get to feel music, we get to play music.
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And Heidi, you juggle so much and I'm kind of
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riding around the root Cause challenge, but share it with
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us a little bit more about the different things that
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you do and that you offer.
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Sure, you know, I heard you talking at the beginning
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about living our passion and not only being able to
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do that, but getting a sustainable income from that. Like
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it all has to come together because we are all
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humans and we have certain needs that are required to
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be met just for our survival. When sometimes when you
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get caught in the hustle of everything and you're busy, busy, busy,
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you can easily get lost in all of it and
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lose yourself and lose perspective of who you really are
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and even why are you even playing music? And sometimes
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that can totally lead to you know, just burnout or
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giving up or oh, I don't know, just a bunch
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of negative, negative emotions, and sometimes that even purts your
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relationships and definitely your well being.
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That's true, you know, I was thinking about after posting
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this morning on social media for us for the show today,
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I was really thinking about what I posted, and I
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requoted what you had said, and I've joined some of
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the groups that you have for the root cause I
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think a few times because I normally teach on Tuesday,
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so I get to watch the replay, so I don't
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get to be their live. But I was really thinking
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about what I posted, and as a musician, as a teacher,
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as a performer or radio show hosts, I personally get
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so busy in the doing and the going and looking
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at like, Okay, the purpose for me doing this is,
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you know, there's a goal in mind and that's my target.
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And I get so busy in the now and get
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so busy on looking at the goal and the target
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that I forget to enjoy the here and now and
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and there's so much more in that where you focus
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so much more on the inner being and what limits
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us can you share. I don't want to go off
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off track if you were going somewhere different with this,
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but but I'd like to get back to if not
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kind of focusing more on those limitations we create for
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ourselves because we have this goal in mind or we
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want to do something or be somewhere and we're not,
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and you know, we get stuck.
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Yeah, that's a lot, it is. But I can tell
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my own personal story, you know. I remember being twenty
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seven years old and sitting in my recliner and looking
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at my to do list of everything that I wanted
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to do to promote the band, and I mean I
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was just figuring it all out and pretty much on
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my own. The only thing I was going off of
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was I did social media stuff for my full time
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job as part of my duty. So I was kind
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of like, all right, well, I'm starting to figure stuff
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out from that experience. But I was pretty much just
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throwing things at the wall and seeing if it would stick.
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And I didn't really have like a strategy at all.
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And I feel like a lot of you could probably
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relate out there. It's like, oh, well so and so
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told me I should do this, and I should do that,
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and I should do this, And so then I was
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taking all of those shoots you're talking about, some of
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those posts and music like the International. That's what I
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did a post on today was I'm doing word clues.
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Should is a word clue. If you are here yourself,
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say the word should, stop and figure out who told
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you you should? Was it somebody else? Like where did
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you come up with this should concept for whatever it
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is that you're shoulting about at the moment. And one
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of the biggest lessons that I learned along the way,
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and I learned it from working with a coach, somebody
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that could give me perspective that I didn't have in
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the current space that I was in, and I needed
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that to get back into motion. Sure. And so this
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thing is also just so absolutely simple that for a
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long time I fought it, but just tapping into my
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imagination for a couple minutes a day and remembering, like
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tapping into that inner child before like the world expectations
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and you know, whether or not this was good or
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all the judgments got in the way. What was music
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like for me? Then? What brought me joy in creating
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music and being around music? And so it's tapping into
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those moments and having clarity about what I value and
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what kind of things I want to experience in my life.
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And it still took a bit of practice to realize.
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I still practice it because I get caught up in
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the shoulds and the how is it going to get done?
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And as long as I'm thinking that way, I'm kind
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of stuck in survival mode. And I might see some
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easy solutions that are short term, and I also will
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dismiss like solutions that are easy because we have to
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work hard, you know, to get things in life, so
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it's more important. And see that's the cool part. A
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lot of us all experience this. We just don't talk
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about it all the time.
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We don't and we should we should.
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Say how tricky that word is, but you know what,
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it's okay to say should if you're like, no, this
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fits and is in alignment with what I value, and
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this particular action that I'm saying I should do does
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look like it lines up with getting me to the
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place of where I want to go. And just staying
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clear on that will help narrow your target and it
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makes everything so much easier. So getting back to talking
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about the root cause challenge instead of focusing on the
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marketing strategies and finding our right audience and I don't
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have a website yet and all of the other like
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things that come with being an independent artist. We're going
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to start with you and what this is that you're creating?
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Yeah, he do. I want to interrupt you for a minute.
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Oh I thought, but what brought you? I love? I
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love who you are, I love what you represent. I
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love what you're offering and the support, the coaching, it's
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so needed. But I want to rewind a little bit.
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And I should have asked us from the very beginning,
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share with with our audience. And we know each other
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a little bit, but I don't even or maybe I
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do know this, but don't remember. Share with me again
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and the audience. What drew you into supporting musicians? What
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is it? That's what it? What is your passion for
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focusing on the music world.
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Well, in third grade, I wanted to be a rock star,
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and that's what I declared and that's what I stuck on,
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and my parents were very supportive. They My dad was
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a pastor, so I got all the solos I wanted
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in church, and I sang in all the choirs, and
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I was in all the plays and summer school stuff
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and all the things that I could possibly do that
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had to do with performing and music. And then college
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and the real world happened and kind of sucked the
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whole like life out of me. I was doing some
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like stuff with the college learning how like concert events
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were set up and you know what you had to
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do to bring a band and actually plan like a
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big event like that. So I wasn't completely out of
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music while I was doing college stuff. But then the
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real world hit and I'm trying to figure out how
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to work full time job do something with music. And oh,
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by the way, since the music industry was like too hard,
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a rock star was too hard by urgings of my parents,
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my real job choosing was to go into radio, so
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I did communications and broadcasting and worked on the top
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forty radio station for our country radio station for a while.
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My favorite of all the radio stations so was definitely
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the campus station because I could pick from a wall
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of CDs and I just had to follow this little
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genre wheel at the right time during the hour and
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pick from the right bookcase. But I discovered so much
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cool music from that experience. Son WW Stevens point. Yeah. Yeah,
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so that was a very cool experience. But once I
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got out in the real world and I'm working retail
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and I'm doing radio, like, I realized radio for me
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wasn't necessarily what I was looking for because it was
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a lot of advertising sales, and I am not a salesperson.
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I don't not identify as a salesperson. I did not
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like sales, so I started doing karaoke o fun and
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then and then from karaoke like, I ended up hooking
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up with an old friend from college and he's like,
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you should come check out my new band. I didn't
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know that they were looking for a vocalist before the
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audition or before it was over. I didn't realize it
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was going to be on an audition, but before it
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was over, I got a chance to kind of stand
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up and sing, and it was for a metal bands,
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which I didn't I don't know if I could sing
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for a metal band, but I sure did like my
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nineties alternative and some of the harder rock bands, so
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I thought I could give it a try, and they
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asked me to come back the next week. So that's
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how it all started for me playing in a band
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and after that, the fire was lit. I mean, no
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matter what, there was no stopping me. I was going
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to be writing music. I was going to be performing
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music and collaborating with other people is like my favorite.
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I just love it, love it, love it. But you
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know what I was missing back then is the resources
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that I'm trying to connect people to now as a
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music prosperity guide. And so I put together my music,
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my flow of music prosperity system, and so that sets
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up your foundation, the foundation I was missing when I
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tried to do this the first time. And I mean
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it's not just the music industry. There's pretty much all
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entrepreneurs that I've talked to have missed this step of
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getting really clear on what you want to do and
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even making a business plan and things like this. So
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I had options to go with other industries, and I
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tried to have a I have a coach that's a
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mentor to me, and he coaches lawyers, and so when
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I first started, I was like, oh, I could coach lawyers.
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Lawyers have plenty of money, so that's like that's like
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a safe way to go, right, But lawyers, they are
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so logical, and trying to talk to them from my
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creative perspectives. I thought like that would be a benefit,
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you know, like I bring the creativity you don't have.